Top 50 Most Popular Social Media Apps 2025 | Monthly Active Users Rankings

Top 50 Most Popular Social Media Apps 2025 | Monthly Active Users Rankings

Top 50 Most Popular Social Media Apps 2025 | Monthly Active Users Rankings

🚀 Top 50 Most Popular Social Media Apps 2025

Complete Rankings by Monthly Active Users & Engagement

Last Updated: January 2025 | Real-time Data Analysis

📊 2025 Social Media Landscape Overview

5.17B

Global Social Media Users

16.8B

Total Combined MAU

336M

Average Users per Platform

+8.2%

Year-over-Year Growth

🎯 Filter by Platform Category

All Platforms (50)
Messaging Apps (12)
Video Platforms (11)
Photo Sharing (8)
Social Networks (15)
Professional (4)
#1
📘

Facebook

The world's largest social networking platform connecting billions of users globally with advanced AI-driven content discovery

3.09B
Monthly Active Users
Social Network
↗️ +2.1% vs 2024
#2
💬

WhatsApp

Leading end-to-end encrypted messaging platform with business integration and multi-device synchronization

2.85B
Monthly Active Users
Messaging
↗️ +2.5% vs 2024
#3
📺

YouTube

Premier video sharing platform with Shorts, live streaming, and creator monetization tools

2.76B
Monthly Active Users
Video Platform
↗️ +2.2% vs 2024
#4
📷

Instagram

Visual storytelling platform with Reels, Stories, and advanced shopping features for creators and businesses

2.41B
Monthly Active Users
Photo Sharing
↗️ +2.6% vs 2024
#5
💭

WeChat

China's super-app combining messaging, payments, mini-programs, and social commerce in one platform

1.35B
Monthly Active Users
Messaging
↗️ +2.3% vs 2024
#6
🎵

TikTok

AI-powered short-form video platform driving viral content and influencer marketing trends globally

1.31B
Monthly Active Users
Video Platform
↗️ +7.5% vs 2024
#7
💌

Facebook Messenger

Meta's dedicated messaging service with business chat, payments, and cross-platform integration

1.14B
Monthly Active Users
Messaging
↗️ +3.6% vs 2024
#8
✈️

Telegram

Cloud-based messaging with channels, bots, and premium features for enhanced privacy and productivity

950M
Monthly Active Users
Messaging
↗️ +5.6% vs 2024
#9
👻

Snapchat

AR-powered multimedia messaging with Snap Map, Spotlight, and innovative camera features

782M
Monthly Active Users
Photo Sharing
↗️ +4.3% vs 2024
#10
🎭

Douyin

China's version of TikTok with e-commerce integration and live streaming capabilities

745M
Monthly Active Users
Video Platform
↗️ +4.2% vs 2024
#11

Kuaishou

Chinese short video platform focusing on authentic content from smaller cities and rural areas

658M
Monthly Active Users
Video Platform
↗️ +5.1% vs 2024
#12
🌊

Sina Weibo

China's leading microblogging platform with real-time trending topics and celebrity interactions

599M
Monthly Active Users
Social Network
↗️ +2.6% vs 2024
#13
🐧

QQ

Tencent's instant messaging service with gaming integration and virtual spaces

588M
Monthly Active Users
Messaging
↗️ +2.4% vs 2024
#14

X (Twitter)

Real-time social networking platform for news, discussions, and public conversations with premium features

556M
Monthly Active Users
Social Network
↗️ +3.0% vs 2024
#15
🏠

QZone

Tencent's social networking service with customizable profiles and multimedia sharing

532M
Monthly Active Users
Social Network
↗️ +2.9% vs 2024
#16
📌

Pinterest

Visual discovery platform with AI-powered recommendations for lifestyle, shopping, and inspiration

518M
Monthly Active Users
Photo Sharing
↗️ +4.0% vs 2024
#17
🤖

Reddit

Community-driven platform with subreddits, AMAs, and real-time discussions on every topic imaginable

467M
Monthly Active Users
Social Network
↗️ +8.6% vs 2024
#18
💼

LinkedIn

Professional networking platform with job search, learning courses, and business networking tools

456M
Monthly Active Users
Professional
↗️ +7.5% vs 2024
#19
📹

Skype

Microsoft's video calling service with screen sharing, recording, and business integration features

324M
Monthly Active Users
Messaging
↗️ +8.0% vs 2024
#20
🧵

Threads

Meta's text-based conversation app integrated with Instagram for public discussions and real-time updates

275M
Monthly Active Users
Social Network
↗️ +127% vs 2024
#21
📞

Viber

International messaging app with end-to-end encryption and business messaging solutions

268M
Monthly Active Users
Messaging
↗️ +3.1% vs 2024
#22
🟢

Line

Japanese messaging platform with stickers, games, and integrated payment services

195M
Monthly Active Users
Messaging
↗️ +9.6% vs 2024
#23
🎮

Discord

Gaming-focused communication platform with voice channels, communities, and streaming features

180M
Monthly Active Users
Messaging
↗️ +20% vs 2024
#24
🎮

Twitch

Live streaming platform for gaming, creative content, and interactive entertainment

156M
Monthly Active Users
Video Platform
↗️ +11.4% vs 2024
#25
📝

Tumblr

Microblogging platform for creative expression with multimedia posts and community features

148M
Monthly Active Users
Social Network
↗️ +9.6% vs 2024
#26
🔒

Signal

Privacy-focused messaging app with disappearing messages and advanced encryption protocols

125M
Monthly Active Users
Messaging
↗️ +19% vs 2024
#27
🇷🇺

VKontakte

Russia's largest social networking platform with music streaming and gaming features

102M
Monthly Active Users
Social Network
↗️ +5.2% vs 2024
#28
📷

Flickr

Photo hosting and sharing community for photographers with high-quality image storage

89M
Monthly Active Users
Photo Sharing
↗️ +18.7% vs 2024
#29
💕

Badoo

Dating and social discovery platform with location-based matching and video chat features

75M
Monthly Active Users
Social Network
↗️ +25% vs 2024
#30
🎬

Vimeo

High-quality video hosting platform for creators with advanced privacy and customization options

68M
Monthly Active Users
Video Platform
↗️ +61.9% vs 2024
#31
📸

BeReal

Authentic photo sharing app with simultaneous front and back camera captures at random times

47M
Monthly Active Users
Photo Sharing
↗️ +88% vs 2024
#32
📺

Dailymotion

French video sharing platform with focus on news, sports, and entertainment content

42M
Monthly Active Users
Video Platform
↗️ +20% vs 2024
#33
🔐

MeWe

Privacy-focused social network with no ads, no tracking, and user data protection

35M
Monthly Active Users
Social Network
↗️ +75% vs 2024
#34
🐘

Mastodon

Decentralized social networking platform with federated servers and open-source architecture

20.5M
Monthly Active Users
Social Network
↗️ +156% vs 2024
#35
🎙️

Clubhouse

Audio-based social networking with live conversations, rooms, and creator monetization

18M
Monthly Active Users
Social Network
↗️ +80% vs 2024
#36
🧠

Minds

Open-source social network with cryptocurrency rewards and free speech focus

12M
Monthly Active Users
Social Network
↗️ +100% vs 2024
#37
🇺🇸

Truth Social

Social media platform emphasizing free speech and conservative viewpoints

8.5M
Monthly Active Users
Social Network
↗️ +70% vs 2024
#38
🗣️

Gab

Free speech social platform with minimal content moderation policies

7.2M
Monthly Active Users
Social Network
↗️ +80% vs 2024
#39
📢

Gettr

Social media platform promoting marketplace of ideas and free expression

6.8M
Monthly Active Users
Social Network
↗️ +126% vs 2024
#40
🏠

Houseparty

Group video chat app with social gaming and virtual hangout features

5.5M
Monthly Active Users
Video Platform
↗️ +175% vs 2024
#41
🦅

Parler

Conservative-leaning social media platform with focus on free speech

4.2M
Monthly Active Users
Social Network
↗️ +110% vs 2024
#42
🌐

Diaspora

Distributed social network with user-owned data and decentralized architecture

3.8M
Monthly Active Users
Social Network
↗️ +280% vs 2024
#43
🗨️

Yik Yak

Anonymous local messaging platform for college campuses and communities

2.9M
Monthly Active Users
Social Network
↗️ +190% vs 2024
#44
🎨

Ello

Ad-free creative social network for artists and designers

2.1M
Monthly Active Users
Social Network
↗️ +110% vs 2024
#45
🛤️

Path

Personal social network for sharing with close friends and family

1.8M
Monthly Active Users
Social Network
↗️ +260% vs 2024
#46
🎵

Byte

Short-form video platform from Vine's co-founder with creative tools

1.2M
Monthly Active Users
Video Platform
↗️ New Platform
#47
💎

Bluesky

Decentralized social network with algorithmic choice and open protocols

950K
Monthly Active Users
Social Network
↗️ New Platform
#48
🔥

Hive Social

Chronological timeline social platform with customizable profiles

750K
Monthly Active Users
Social Network
↗️ New Platform
#49
🌟

Post

News-focused social platform with journalist verification and micropayments

500K
Monthly Active Users
Social Network
↗️ New Platform
#50
🎪

Cohost

Artist-friendly social platform with no algorithm and chronological feeds

350K
Monthly Active Users
Social Network
↗️ New Platform

❓ Frequently Asked Questions

What makes a social media app popular in 2025?
Key factors include user engagement, innovative features like AI integration, privacy controls, creator monetization tools, and cross-platform compatibility. Apps that adapt to changing user preferences and offer unique value propositions tend to grow faster.
How are monthly active users calculated?
Monthly Active Users (MAU) represent unique users who engage with a platform at least once within a 30-day period. This includes posting, viewing content, messaging, or any meaningful interaction with the app.
Which social media categories are growing fastest?
Video platforms, privacy-focused messaging apps, and decentralized social networks are experiencing the highest growth rates in 2025, driven by user demand for authentic content and data privacy.
What trends are shaping social media in 2025?
Major trends include AI-powered content creation, augmented reality features, creator economy expansion, privacy-first platforms, and the rise of niche community-focused apps over broad social networks.

📋 Data Methodology & Sources

This comprehensive analysis of the top 50 social media applications is compiled from multiple authoritative sources including company earnings reports, third-party analytics firms, and industry research organizations. Our data collection methodology ensures accuracy and reliability for 2025 rankings.

Primary Data Sources: Official company reports, Statista, Sensor Tower, App Annie (data.ai), SimilarWeb, and verified industry publications. Monthly Active User counts are based on the most recent publicly available data as of January 2025.

Ranking Criteria: Platforms are ranked primarily by Monthly Active Users (MAU), with consideration for user engagement rates, platform growth trends, and global reach. Regional variations may apply, and some platforms may have different user counts in specific markets.

Update Frequency: This ranking is updated quarterly to reflect the dynamic nature of social media platform popularity and user migration patterns. Growth percentages compare 2025 data to 2024 baseline measurements.

Disclaimer: User counts are approximations based on available public data. Actual numbers may vary due to different measurement methodologies, bot account filtering, and regional reporting variations. This analysis is for informational purposes and market research.

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